Reavita.bg is a website which main purpose is to educate people on different health topics and sell health nutritions. They offer wide variety of products as well as interesting articles.
I was hired as a freelance web and user experience designer to redesign their existing website. Our research showed that most of the users use the website mostly for reading articles. In that case they have lots of visitors but the company earn money only by selling nutritions. My main task as a designer was to redesign their website in a way that the users will be attracted to visit the site by showing interesting articles and convert those users into buyers. After researching the users habits and testing we came up with the following product: